East Bridge Launches Consumer Finance Program for Online Retailers.

East Bridge Funding (EAST BRIDGE) has launched a new consumer program that allows online retailers and service providers the ability to offer their customers the same finance options, including promotional programs, as brick and mortar stores. This program is available now to businesses nationwide selling products online or over the phone to customers within the United States.

 “Consumers who shop online for major purchases want the same financing options that are available to customers purchasing these products and services from local businesses.  Why should consumer finance programs be exclusive to brick and mortar retailers?” asks John O'Connor, Sales and Marketing Director of East Bridge Funding.  “Online retailers have low overhead and can deliver direct pricing that brick and mortar stores can't compete with, but one advantage that brick and mortar stores have had is the ability to secure effective consumer finance programs.  Many banks and financing companies have not offered these types of programs to businesses selling products and services online because of an increase in assumed risk associated with an online sale. We feel we have put together a program that works for the online retailer but address and controls the added risk in the process.”

John continued by saying “To be successful, the program must be easy to use from both the business side and the customer side. This program has the ability provide instant decisioning on submitted applications and the entire paperwork process is handled electronically, making it fast as well as inexpensive. Businesses can transact with consumers over the phone or the web and execute the needed documents for funding via email.  The process is quick and effective and retailers won't need to make any major changes in their sales process to utilize the program.”

The program is available today to businesses that qualify.  A due diligence process is required for approval to use the program. Companies must be in good financial standing and will be required to submit specific documentation.