East Bridge Funding Announces Direct to Consumer Loan Program

East Bridge Funding (EAST BRIDGE) has partnered with a specialty lending company to launch a direct to consumer finance program. The program provides approved applicants access to an unsecured loan that they can use to make larger purchases (purchases over $5,000). The program is available in all 50 states and takes minutes to apply.

“Because of our influence and recognition in the consumer financing space, we constantly have consumers contacting us directly for loans,” said Daniel O'Connor, Managing Director of East Bridge Funding. “That’s really not what we do. Our focus is installing programs for retailers and service providers so that they can in turn offer financing terms to their customers. However, we always thought it would be great to offer a traditional direct loan service so we could help customers who call us direct. Since our service offering focuses on unsecured lending, we needed a finance partner that could provide a program with attractive terms and rates for unsecured loans and that is just what we found. Customers can apply in minutes and usually have the funds within a week.”

East Bridge Funding sees this as not only an opportunity to help those consumers contacting them direct but also their business clients. Daniel O'Connor explains, “Sometimes, we are approached by businesses who have had difficulty getting approved for consumer finance programs because of underwriting issues related to the product or the business. These businesses can send customers to us for an unsecured loan that can then be used to make the purchase. Using this method, there is no cost to the retailer like there is with most consumer financing programs or credit card transactions.”